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About



from home to storefront, a short and interesting history!
About Embroidery Etcetera:
The idea for In Stitches became a reality in October of 1998, when I could no longer justify the amount of money that I was spending supporting my sewing habit :-D I have continued to spend money on my habit, but I can now justify these expenses by saying that I "MUST" test out the products that I sell in order to meet quality standards and to be able to show my customers how to use them properly. Yes there are so many new toys and so little time! We started In Stitches with a single philosophy that has kept things in perspective throughout the years:

Our home and family life comes first before our business! 

Sell only the BEST products that are not easy to find;

Sell ALL products below retail no matter what our cost; 

Be fair in all of our dealings;

Honesty is the only policy.


These policies have helped our business grow over the years and in November of 2000, we split up our business into 3 different shops that each specialized in a specific area: Embroidery Supplies, Doll Shop and Quilt Shop.
In January of 2002, we added a secure shopping cart system to our internet sites WHEW! What a relief to finally have that done! This update has improved our accuracy and allowed our customers the most secure method of payment available, along with the option to pay via PayPal. Please note that this is not a real time processing cart system. We do not believe in charging our customers until the order is ready to ship! Therefore, we still maintain control of credit card processing.


In August 2003, we moved out of our house into a brick and mortar store front and started offering walk in service for custom embroidery as well as contract embroidery services. 

 

In February 2004, we changed our name from In Stitches to Embroidery Etcetera and added another shop to our line up known as Embroidered Gifts. This newest shop is one of our fastest growing endeavors. We have offered custom embroidered items since 2000 and have decided to add this to our online services. Please continue to check back often since we are still under construction in this area.


I hope that this quick overview of who we are and what we stand for has given you some insight into the type of business that we are. If you have any comments or concerns or know of anyway that we can serve our customers better, please contact us at Comments@EmbroideryEtcetera.com


Embroidery Etcetera © 2003

             
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